With an industry that is trying to get others to take UX seriously, do you think you could make not a phrase like “how much a little UX magic”? UX is not something to be sprinkled on.

Maybe something more like “I’ve seen first hand how much how putting the user first can improve the lives and daily tasks — imagine what it would look like if it happened throughout the design process rather than sprinkled on at the end!”

This is a great piece and I love how you’re trying to highlight the importance of it, but I just feel like the phrase devalues your message