What is UX?

It is simpler than we make it seem.

When you think of UX, you probably think of tech. In the past, I’ve struggled to describe what exactly UX is — because from my tech background, I could get lost describing content, strategy, marketing, etc.

Then I saw something that reminded me of what the core of UX is.


Thank you for putting me in contact with the interim executive director of The [redacted] Pantry. Today she offered me the opportunity to come speak to her and the director of operations about the needs of diabetics. We went around and looked at the foods going in each box today, and I talked about which were and which were not good choices for diabetics. I feel that she listened with great interest and a desire to serve the needs of pantry-goers.[…]

Director’s Response:

So happy you accepted my invite to visit with us at The [redacted] Pantry today, [redacted]. We care about all those who come to us for food […]

Inviting In. Listen. Co-Creation. Change

The director of the food pantry, while not architecting a long or large experience, was embodying the values of UX design.

She invited her recipient in. She listened. They worked together to co-create the right solution, and now diabetics all across the county will benefit.

That’s what great user experience design is.

Ashley Crutcher is a User Experience Manager at InterVarsity located in Madison, WI. She tweets at @ashleyspixels and enjoys cuddling with her furkiddos, working with yarn, ringing handbells, and thinking too much about everything.

Digital Designer

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