Design Sprint #2

With new learnings in how culture affects a sprint and what to do with failure

A little background

A little less than a month after our first try at a Design Sprint, we decided to run another Design Sprint for another project.

Here’s a brief refresher of the Design Sprint framework:

  1. Monday — Set a problem, map out the rough steps to solve the problem, interview subject matter experts, run a “How Might We…” exercise to start ideating

Sprint #2

InterVarsity is creating a space to house its best practices and resources, and this Sprint was to facilitate feature ideas and conversations around content structure.

Technically, this Sprint wasn’t successful — we couldn’t find something that sang for this project. We ended up spending a lot of time trying to get on the same page.

One of InterVarsity’s best traits is the practice of debriefing and processing things that happened. (Whether or not we follow our own advice the next time after debriefing is another thing, but we do at least have the conversation!)

So we debriefed — where did we go astray?

Decisions in Design Sprints

One great thing about Design Sprints is that you get the right people in the room — key stakeholders, designers, developers, and even someone of your target audience is recommended. This creates a great pool of insights and a product that doesn’t suffer from one voice being too loud.

However, it runs a real danger of turning into“Design by Committee” — which is something no one wants. To solve that, the Sprint book recommends having a “Decider” —after discussion, when a decision needs to be made they make it.

For our purposes, our Product Sponsor was made our decider, who is a VP, an older male, and the supervisor of some of the people in the Sprint. Our sprint attendees were a mix of young, older, various ethnic identies, and roles in the organization. We had a very diverse group.

During our debriefing, we discussed how the process of deciding felt wrong for us and we discovered there were 2 lessons tightly intertwined.

Dynamics at play

  1. The team had a tough time transitioning from typical patterns of: “This decision is made.” to “We’re deciding this so that we can test it out to see if it’s a good idea.”


  • Sometimes you don’t come across the idea that you’re ready to prototype. We’re wondering if we need to let things marinate for longer than a few hours, or to send individuals out to think over the problem and come back and present solutions later.

All in all, we’re looking forward to Sprint #3!

Ashley Crutcher is a Digital Designer at InterVarsity located in Madison, WI. She tweets at @ashleyspixels and enjoys cuddling with furkiddos, crocheting/knitting, ringing handbells, and thinking too much about everything.

Digital Designer

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store